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Issue a voucher

Give a specific family a specific amount off — a goodwill gesture, a welcome offer, a competition prize.

Marketing & growth Front desk, marketer 3 min read

A promotion is for everyone who qualifies. A voucher is for one family. It is the right tool for a goodwill gesture, a prize, or a campaign where each person gets their own code.

1. Make sure the voucher type exists

A voucher is issued from a type — the template that defines its value and rules. Settings → Configs → Voucher Types, then Add Voucher Type:

ScreenshotThe voucher types list with a welcome offer

2. Issue one to a family

Payments → Vouchers, then Add Voucher. Choose the voucher type, the validity window, and the student it is for if it is dedicated to one child.

ScreenshotThe voucher list showing issued vouchers and whether they are redeemed

3. Redeem it at checkout

At checkout, Apply vouchers on the cart line.

A voucher is spent in one go. There is no partial redemption — if it is worth more than the line it is applied to, the balance is not carried over. Apply it to a purchase large enough to use it, or issue a smaller one.

Keeping track

The voucher list shows Value, Validity, Student and whether it has been Redeemed. That is your answer when a parent says they were promised something months ago.

Vouchers are money you have promised away. Unredeemed ones are a liability sitting on the shelf. Give them an expiry, and review the outstanding list occasionally.

Related: Apply a discount · Run a promotion.

Related

Publish an announcement to parents

Put a notice in front of families — a closure, a new term, an event — in the portal they already use.

Read the marketing dashboard

Which channels produce paying families, not just enquiries — and what each customer actually costs you.

Record the day's enquiries and spend

Two numbers a day — enquiries and what you spent — turn the rest of the funnel into real cost-per-customer figures.