See who stopped, and why
Churn as a report rather than a rumour — how many left, from which branch, and what they told you.
Every academy owner has a theory about why families leave. This is how you find out whether it is true.
The count: how many, and which way
The Overview Dashboard gives you, per branch and per day, the students who Stopped, went into Freeze, and came back as Reactivated or Unfreeze.
The comparison that matters is reactivated against stopped. More coming back than leaving is a business growing on retention; the reverse is one filling a leaking bucket with marketing spend.
The list: who they were
Operation → Stopped Students is the roll call — when they joined, when they stopped, and the remarks staff left. Look at how long they lasted, not only how many there were. Losing families at three months is a different problem from losing them at two years.
The reasons: what they told you
Reports → Feedback Forms holds structured feedback, tagged against your own categories and reasons. That is what turns individual departures into a pattern: price, scheduling, a coach, a move, progress too slow.
Capture it for every family who leaves for a reason worth knowing. It takes two minutes at the counter and it is the only route to a real answer.
The early warning
By the time someone is on the stopped list you have lost them. Two signals appear earlier:
- Stagnation — a long gap since their last assessment pass. See
Spot students who have stalled.
- Falling attendance — a present rate drifting below the level you would
expect.
Together they identify families worth a conversation while there is still something to save.
Related: Stop a student · Read the Overview Dashboard · The student lifecycle.