How revenue is counted
Before tax, split between new families and renewals, net of credit — the four rules behind every sales figure you see.
Sales figures in Hull follow four rules consistently. Knowing them explains why a report and a bank statement never match exactly — and why that is correct.
1. Revenue is counted before tax
Reporting uses the figure before SST. Tax you collect on the government's behalf is not your revenue, and including it would inflate every growth comparison whenever a rate changed.
The invoice, of course, shows the full amount the family paid. Both numbers are right; they answer different questions.
2. Sign-up revenue is separated from top-up
- Sign-up — a family's first real purchase. New business.
- Top-up — every purchase after that. Retention.
This is the single most useful split an academy has. Flat total revenue can hide a business whose new sign-ups have collapsed and is briefly propped up by renewals — or the opposite, a business winning families it then fails to keep.
Which one a sale is gets decided by the system from the family's history, not by whoever keys it in.
3. Revenue is net of credit given back
If part of a sale was later credited — a cancelled package, for example — the reporting figure is net of that credit. A package entirely covered by existing credit contributes nothing new, because no new money came in.
Without this, cancelling and re-selling would inflate revenue with the same money twice.
4. Revenue is attributed through the students to their branch
A package counts to the branch its students belong to.
What the numbers cannot tell you
Revenue per class type, or per coach, is not available. Packages attach to students, not to classes, so there is no honest way to say how much revenue a particular class or instructor produced.
Payroll can tell you what a coach cost and how much they taught. Combining that with a revenue figure per coach would require an assumption the system deliberately refuses to make.
Related: Invoices, payments and credit notes · Read the Overview Dashboard · See what has been used and what is still owed.